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Julian F. Roberts, Jr.
Executive Director
National Association of Specialty Health Organizations
Julian Roberts has more than 20 years of national sales, marketing and
operations experience in the health care industry. He is a founder and senior
partner of Roberts Resource, Inc., a premier marketing firm based in
Atlanta, Georgia. Roberts is responsible for business development and
expansion of the company’s market share in the local marketplace
and the health care arena.
For the past seven years, Roberts has assisted the American Association
of Preferred Provider Organizations (AAPPO) in membership/sponsorship
recruitment. AAPPO revenues increased 31 percent in 2002 as a result of
Roberts’ efforts.
Before founding Roberts Resource, Roberts served as Regional Vice President
of Marketing and Sales with ppoNEXT (previously Beyond Benefits), a national
preferred provider organization (PPO). The organization contracted with
more than 2,700 hospital and 450,000 physicians to serve more than 6 million
members.
Roberts was also Vice President of Sales and Marketing for Preferred Plan
Administrative Services Corporation, a regional PPO contracted with over
600 hospitals and 40,000 physicians who covered more than 600,000 members.
In addition, he served as Assistant Vice President of Strategic Planning
for Crawford & Company, an international property and casualty-adjusting
firm, and Regional Director of Operations for PAL-PGC, a group health
third-party administrator.
Roberts received his Bachelor’s degree in Business Information Systems
from Georgia College and State University in 1983. Roberts has served
and participated in many local Atlanta business and charitable organizations.
He currently is active in the Metro Atlanta Chamber of Commerce and the PKD
Foundation.
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